The Khyber Pakhtunkhwa (KPK) province, formerly North-West Frontier Province (NWFP), is the smallest of the four provinces of Pakistan stretching over an area of 101,741 km2 and housing about 18% of the entire population. KPK shares a border with Gilgit-Baltistan and Azad Kashmir to the northeast, Punjab to its southeast, Baluchistan to the south, and the entire north and northwest borders with Afghanistan. Peshawar, the oldest living city of South Asia is the capital of KPK. Pashtu is the provincial language and Urdu is Lingua Franca.

The landscape of KPK is incredibly diverse housing some of the unique tourist hotspots in Pakistan. For centuries, the land making today’s KPK region has remained home to various civilizations including the alluring Gandhara civilization. Major archaeological sites protected for tourists across KPK include Gor Khatri in Peshawar city; Takht-Bhai Monastery, Seri Behlol and Shabaz Gari in Mardan; Asoka rock edicts in Swabi and Mansehra, Buddhist heritage in Swat; Piplan and Julian sites in Taxila; Bhamala stupa in Haripur; and forts, temples and excavations in D.I.Khan. There are several well-established museums in KPK housing Gandhara, ethnological, and Islamic galleries. There are various other monuments of interest including forts, historic buildings and religious sites worth visiting. Major adventure hotspots located in the Hindukush range of KPK include Malam Jabba, Kaghan valley, and Chitral & Kalash valleys located to the north of the province where mountains, glaciers, lakes, and scenic valleys provide trekking, mountaineering, hiking, skiing, boating, fishing, and other sports activities.

KPK has an international airport and is well connected by road with all major cities and provinces of Pakistan. However, some destinations including the Kaghan Valley and remote tourist sites in Chitral remain closed during the peak winter season. Despite this, every year the tourism season in KPK expands bringing in more tourists and that leads to the expansion of the quality service sector and employment opportunities.